Services

THE IMMERSION C6 Blueprint™

Powering Rapid Experience Transformation

Our Industry-leading design framework: The Immersion C6 Blueprint™ (shortened to ‘Carbon6’) helps you deepen relationships with your customers by creating digital experiences that architect positive change for both your business and your customers.

EVOLUTION

Iteration at and for scale

EVALUATION

Fact-based opportunities for improvement

DELIVERY

Rapid, viable ‘go-to-market’

DESIGN

Creative solutions to complex human problems

STRATEGY

Approach to overcoming key challenges

IMMERSION

Deep understanding of your unique needs

  • Let’s collaborate to positively impact a billion lives.

    UNDERPINNING OFFERINGS
    CONTINUOUSLY IMPROVE YOUR CUSTOMER EXPERIENCE

    Maintain your customer experience lead over your competition, with the help of:

    • Continuous CX Performance Measurement
    • Iterative Customer Experience Execution and Delivery Sprints
    ENABLE LARGE SCALE DISRUPTIVE CHANGE

    Innovate and disrupt your industry, using:

    • Customer Experience Trendspotting and Future-forecasting
    • Conceptual Design
    • Rapid Business Model Generation
    • Rapid Build of Interfaces, Services and Business Processes
    EXPERIENCE TRANSFORMATION

    Create omni-channel experiences that transform the customer ecosystem, with:

    • Immersive Customer Observations
    • Stakeholder Envisioning Workshops
    • Rapid Build of Interfaces, Services and Business Processes
    • CX Capability Assessment, Training, IP and Cultural Transformation
  • How can we help you draw the most valuable learnings from your viability products?

    UNDERPINNING OFFERINGS
    PROVE POTENTIAL OF DESIGNED TOUCHPOINTS

    Understand how real customers interact with your designed touchpoints, with the help of:

    • User Analytics
    • A/B Testing
    MEASURE RETURN ON INVESTMENT

    Mature your customer experience practice, using:

    • CX ROI Measurement & Business Analytics
    UNLOCK NEW VALUE

    Find opportunities for delivering high-impact customer value, based on high-quality customer insights, with:

    • Moderated User Testing
    • Immersive Customer Observations
    • 1-on-1 User Interviews
  • The C6 Framework enables businesses to rapidly deploy customer experiences.

    UNDERPINNING OFFERINGS
    MAKE EXPERIENCE TRANSFORMATION REAL

    Deploy customer experiences, not just ‘code’, with the help of:

    • Technology Proof of Concept
    • Rapid Build of Interfaces, Services and Business Processes
    DERIVE CONTINUOUS VALUE

    Build reusable customer experience delivery platforms, using:

    • Continuous CX Performance Measurement
    • Iterative Customer Experience Execution and Delivery Sprints
    ENABLE SUSTAINABLE DELIVERY

    Build your own customer experience capability, with the help of:

    • CX Capability Assessment, Training, IP and Cultural Transformation
  • What realities do you want to shape?

    UNDERPINNING OFFERINGS
    DESIGN THE CUSTOMER EXPERIENCE

    Design the seamless experience your customers will have with your brand, with the help of:

    • To-Be Customer Journey Mapping
    • Storyboarding of Touchpoints
    • Behavioral Change Strategy
    DESIGN THE TOUCHPOINTS

    Design the way users will engage with each of your products, services and channels, through:

    • Task Analysis & Task-flow Design
    • Information Architecture & Navigation Design
    • User Interface Design
    PROVE THE DESIGNS WORK

    Test your high level design leaps, and place your bets on the designs with the best customer value, with:

    • Automated User Testing
    • Expert-moderated User Testing
  • Crucially, one strategy doesn’t fit all. Let us help you shape yours.

    UNDERPINNING OFFERINGS
    ENVISION THE FUTURE

    Explore the potential for large scale impact through digital experience transformation, with the help of:

    • Customer Experience Trendspotting and Future-forecasting
    DEFINE YOUR FUTURE

    Identify the future customer experience you want to focus on right now, using:

    • Stakeholder Envisioning Workshops
    • Rapid Business Model Generation
    PLAN THE PATH TO YOUR FUTURE

    Create a practical plan to develop customer-centricity in your organisation, through:

    • Customer Experience Strategy
    • Customer Experience Execution Roadmap
  • Breakthrough ideas that challenge the status quo, can only come from deep immersion.

    UNDERPINNING OFFERINGS
    UNDERSTAND YOUR CUSTOMER

    Really understand what makes your customers tick - why they do what they do, and how to change their behaviours, through:

    • Immersive Customer Observations
    • 1-on-1 User Interviews
    UNDERSTAND YOUR BUSINESS

    See your business in a new, customer-centric light, with the help of:

    • Competitor Analysis
    • Expert Review of Business Systems
    • As-Is Customer Journey Mapping
    CREATE BREAKTHROUGH IDEAS

    Unlock a wealth of customer-centric leaps for your products and services, with:

    • Design Ideation Workshops
    • Conceptual Design
EVOLUTION
EVALUATION
DELIVERY
DESIGN
STRATEGY
IMMERSION

THE IMMERSION FACTOR

Leading-edge experience consultants (CX, UX, DX) & full-stack Solutions

Rapid value through IUX Accelerator Model TM & Tools

Industry thought leadership & C-suite strategic advisory

Experience capacity & sustainability building products

LET'S CONNECT
Transform Your Business Digitally

The Customer At Heart

The Immersion C6 Blueprint™ is not a design process - but rather a framework for rapid strategic cross-product cross-channel customer experience deployment, iteration and evolution, at scale. From our smallest PoC projects to our most complex client partnerships, ‘Carbon6’ is applied to everything we do - an ode to the adaptability and ubiquity of carbon.

The six facets of Carbon6 are immersion, strategy, design, delivery, synthesis and evolution - the customer always at its core

Just as carbon is an essential building block of organic life, so too Carbon6 is applied to everything we do

From the simplest projects to the most complex partnerships, the C6 Blueprint™ lends essential customer-centricity

No matter what the status of your customer experience, the C6 Blueprint™ will bring your digital to life

LET'S CONNECT
Evolve Your Customer Experience